MERCOSUR: Toy Market 2024

Toy Market Size in MERCOSUR

The MERCOSUR toy market totaled $X in 2023, remaining relatively unchanged against the previous year. The market value increased at an average annual rate of X% from 2012 to 2023; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The level of consumption peaked at $X in 2019; afterwards, it flattened through to 2023.

Toy Production in MERCOSUR

In value terms, toy production stood at $X in 2023 estimated in export price. The total production indicated a moderate expansion from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, production decreased by X% against 2019 indices. The most prominent rate of growth was recorded in 2019 with an increase of X%. As a result, production reached the peak level of $X. From 2020 to 2023, production growth failed to regain momentum.

Toy Exports

Exports in MERCOSUR

After three years of growth, overseas shipments of dolls and toys decreased by X% to X tons in 2023. In general, exports continue to indicate a pronounced decline. The pace of growth was the most pronounced in 2021 with an increase of X%. Over the period under review, the exports reached the peak figure at X tons in 2014; however, from 2015 to 2023, the exports remained at a lower figure.

In value terms, toy exports fell to $X in 2023. Overall, exports showed a noticeable shrinkage. The most prominent rate of growth was recorded in 2021 with an increase of X%. Over the period under review, the exports attained the peak figure at $X in 2012; however, from 2013 to 2023, the exports remained at a lower figure.

Exports by Country

The biggest shipments were from Chile (X tons), Colombia (X tons) and Brazil (X tons), together finishing at X% of total export. Peru (X tons) held the next position in the ranking, followed by Paraguay (X tons). All these countries together held approx. X% share of total exports.

From 2012 to 2023, the most notable rate of growth in terms of shipments, amongst the key exporting countries, was attained by Paraguay (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, Chile ($X), Colombia ($X) and Peru ($X) were the countries with the highest levels of exports in 2023, with a combined X% share of total exports. Brazil and Paraguay lagged somewhat behind, together comprising a further X%.

Paraguay, with a CAGR of X%, saw the highest growth rate of the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in MERCOSUR stood at $X per ton in 2023, dropping by X% against the previous year. Overall, the export price showed a relatively flat trend pattern. The growth pace was the most rapid in 2021 when the export price increased by X% against the previous year. The level of export peaked at $X per ton in 2022, and then fell in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Chile ($X per ton), while Paraguay ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Colombia (X%), while the other leaders experienced mixed trends in the export price figures.

Toy Imports

Imports in MERCOSUR

In 2023, overseas purchases of dolls and toys decreased by X% to X tons for the first time since 2020, thus ending a two-year rising trend. Overall, imports saw a slight descent. The pace of growth appeared the most rapid in 2021 when imports increased by X%. Over the period under review, imports attained the maximum at X tons in 2012; however, from 2013 to 2023, imports failed to regain momentum.

In value terms, toy imports shrank significantly to $X in 2023. In general, imports showed a mild shrinkage. The growth pace was the most rapid in 2021 with an increase of X%. Over the period under review, imports attained the peak figure at $X in 2022, and then fell sharply in the following year.

Imports by Country

In 2023, Brazil (X tons), Chile (X tons), Peru (X tons) and Colombia (X tons) represented the main importer of dolls and toys in MERCOSUR, achieving X% of total import. Argentina (X tons) ranks next in terms of the total imports with a X% share, followed by Paraguay (X%) and Ecuador (X%).

From 2012 to 2023, the biggest increases were recorded for Argentina (with a CAGR of X%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest toy importing markets in MERCOSUR were Brazil ($X), Chile ($X) and Peru ($X), with a combined X% share of total imports.

Peru, with a CAGR of X%, recorded the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced mixed trends in the imports figures.

Import Prices by Country

In 2023, the import price in MERCOSUR amounted to $X per ton, waning by X% against the previous year. Over the period under review, the import price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 an increase of X% against the previous year. As a result, import price reached the peak level of $X per ton. From 2016 to 2023, the import prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Argentina ($X per ton), while Paraguay ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Chile (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform