New Zealand: Toy Market 2024

Toy Market Size in New Zealand

In 2023, the New Zealand toy market decreased by X% to $X, falling for the second consecutive year after two years of growth. In general, consumption, however, enjoyed a mild increase. As a result, consumption attained the peak level of $X. From 2017 to 2023, the growth of the market failed to regain momentum.

Toy Production in New Zealand

In value terms, toy production rose markedly to $X in 2023 estimated in export price. Over the period under review, production posted a strong expansion. The pace of growth was the most pronounced in 2021 when the production volume increased by X%. Toy production peaked at $X in 2016; however, from 2017 to 2023, production failed to regain momentum.

Toy Exports

Exports from New Zealand

After two years of growth, overseas shipments of dolls and toys decreased by X% to X tons in 2023. In general, exports saw a deep downturn. The pace of growth was the most pronounced in 2021 when exports increased by X% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2023, the exports remained at a lower figure.

In value terms, toy exports dropped to $X in 2023. Over the period under review, exports continue to indicate a abrupt contraction. The most prominent rate of growth was recorded in 2021 when exports increased by X% against the previous year. The exports peaked at $X in 2014; however, from 2015 to 2023, the exports stood at a somewhat lower figure.

Exports by Country

Australia (X tons) was the main destination for toy exports from New Zealand, with a X% share of total exports. Moreover, toy exports to Australia exceeded the volume sent to the second major destination, Fiji (X tons), sixfold. The third position in this ranking was held by Cook Islands (X tons), with a X% share.

From 2012 to 2023, the average annual rate of growth in terms of volume to Australia amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Fiji (X% per year) and Cook Islands (X% per year).

In value terms, Australia ($X) remains the key foreign market for dolls and toys exports from New Zealand, comprising X% of total exports. The second position in the ranking was taken by Fiji ($X), with an X% share of total exports. It was followed by Cook Islands, with a X% share.

From 2012 to 2023, the average annual rate of growth in terms of value to Australia amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Fiji (X% per year) and Cook Islands (X% per year).

Export Prices by Country

In 2023, the average toy export price amounted to $X per ton, with an increase of X% against the previous year. Overall, export price indicated temperate growth from 2012 to 2023: its price increased at an average annual rate of X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, toy export price increased by X% against 2021 indices. The pace of growth was the most pronounced in 2022 when the average export price increased by X%. The export price peaked in 2023 and is likely to continue growth in the immediate term.

Average prices varied noticeably for the major foreign markets. In 2023, amid the top suppliers, the countries with the highest prices were China ($X per ton) and Hong Kong SAR ($X per ton), while the average price for exports to Cook Islands ($X per ton) and the UK ($X per ton) were amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was recorded for supplies to Samoa (X%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into New Zealand

In 2023, approx. X tons of dolls and toys were imported into New Zealand; waning by X% on the previous year's figure. Overall, imports saw a slight reduction. The growth pace was the most rapid in 2021 with an increase of X% against the previous year. As a result, imports attained the peak of X tons. From 2022 to 2023, the growth of imports remained at a lower figure.

In value terms, toy imports declined markedly to $X in 2023. Over the period under review, total imports indicated a noticeable increase from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, imports decreased by X% against 2021 indices. The pace of growth was the most pronounced in 2021 with an increase of X%. As a result, imports attained the peak of $X. From 2022 to 2023, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2023, China (X tons) constituted the largest supplier of toy to New Zealand, with a X% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Australia (X tons), more than tenfold. The third position in this ranking was taken by Vietnam (X tons), with a X% share.

From 2012 to 2023, the average annual rate of growth in terms of volume from China amounted to X%. The remaining supplying countries recorded the following average annual rates of imports growth: Australia (X% per year) and Vietnam (X% per year).

In value terms, China ($X) constituted the largest supplier of dolls and toys to New Zealand, comprising X% of total imports. The second position in the ranking was taken by Vietnam ($X), with a X% share of total imports. It was followed by Australia, with a X% share.

From 2012 to 2023, the average annual growth rate of value from China stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (X% per year) and Australia (X% per year).

Import Prices by Country

In 2023, the average toy import price amounted to $X per ton, rising by X% against the previous year. In general, the import price enjoyed a measured expansion. The pace of growth was the most pronounced in 2016 an increase of X%. As a result, import price reached the peak level of $X per ton. From 2017 to 2023, the average import prices remained at a somewhat lower figure.

Average prices varied noticeably amongst the major supplying countries. In 2023, amid the top importers, the countries with the highest prices were Vietnam ($X per ton) and China ($X per ton), while the price for Denmark ($X per ton) and the UK ($X per ton) were amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Vietnam (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform