ASEAN: Toy Market 2024

Toy Market Size in ASEAN

The ASEAN toy market rose slightly to $X in 2023, picking up by X% against the previous year. The total consumption indicated a moderate expansion from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, consumption increased by X% against 2020 indices. Over the period under review, the market reached the peak level at $X in 2019; however, from 2020 to 2023, consumption stood at a somewhat lower figure.

Toy Production in ASEAN

In value terms, toy production stood at $X in 2023 estimated in export price. The total production indicated a buoyant increase from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, production increased by X% against 2020 indices. The growth pace was the most rapid in 2017 when the production volume increased by X% against the previous year. Over the period under review, production hit record highs at $X in 2019; however, from 2020 to 2023, production remained at a lower figure.

Toy Exports

Exports in ASEAN

Toy exports fell to X tons in 2023, waning by X% on the year before. In general, exports, however, recorded a prominent increase. The growth pace was the most rapid in 2016 with an increase of X%. Over the period under review, the exports attained the peak figure at X tons in 2022, and then dropped in the following year.

In value terms, toy exports contracted to $X in 2023. Overall, exports, however, continue to indicate resilient growth. The pace of growth appeared the most rapid in 2013 when exports increased by X%. The level of export peaked at $X in 2022, and then dropped in the following year.

Exports by Country

Vietnam was the main exporting country with an export of around X tons, which finished at X% of total exports. Indonesia (X tons) ranks second in terms of the total exports with a X% share, followed by Thailand (X%) and Malaysia (X%).

From 2012 to 2023, the biggest increases were recorded for Vietnam (with a CAGR of X%), while shipments for the other leaders experienced mixed trends in the exports figures.

In value terms, the largest toy supplying countries in ASEAN were Vietnam ($X), Indonesia ($X) and Thailand ($X), together comprising X% of total exports.

Among the main exporting countries, Vietnam, with a CAGR of X%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2023, the export price in ASEAN amounted to $X per ton, remaining relatively unchanged against the previous year. Over the last eleven-year period, it increased at an average annual rate of X%. The pace of growth appeared the most rapid in 2013 an increase of X% against the previous year. Over the period under review, the export prices attained the peak figure at $X per ton in 2022, and then declined in the following year.

Average prices varied noticeably amongst the major exporting countries. In 2023, major exporting countries recorded the following prices: in Thailand ($X per ton) and Malaysia ($X per ton), while Indonesia ($X per ton) and Vietnam ($X per ton) were amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Malaysia (X%), while the other leaders experienced more modest paces of growth.

Toy Imports

Imports in ASEAN

After two years of growth, purchases abroad of dolls and toys decreased by X% to X tons in 2023. Over the period under review, imports, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2017 with an increase of X% against the previous year. The volume of import peaked at X tons in 2018; however, from 2019 to 2023, imports failed to regain momentum.

In value terms, toy imports shrank to $X in 2023. Total imports indicated strong growth from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, imports increased by X% against 2020 indices. The growth pace was the most rapid in 2022 with an increase of X% against the previous year. As a result, imports reached the peak of $X, and then shrank in the following year.

Imports by Country

In 2023, Thailand (X tons), distantly followed by Indonesia (X tons), Malaysia (X tons), Cambodia (X tons), the Philippines (X tons), Myanmar (X tons) and Vietnam (X tons) represented the major importers of dolls and toys, together mixing up X% of total imports.

From 2012 to 2023, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Cambodia (with a CAGR of X%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Indonesia ($X), the Philippines ($X) and Malaysia ($X) appeared to be the countries with the highest levels of imports in 2023, together accounting for X% of total imports. Thailand, Vietnam, Cambodia and Myanmar lagged somewhat behind, together accounting for a further X%.

Cambodia, with a CAGR of X%, saw the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2023, the import price in ASEAN amounted to $X per ton, dropping by X% against the previous year. Import price indicated a strong increase from 2012 to 2023: its price increased at an average annual rate of X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, toy import price increased by X% against 2017 indices. The most prominent rate of growth was recorded in 2013 an increase of X%. Over the period under review, import prices reached the maximum at $X per ton in 2022, and then contracted in the following year.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was the Philippines ($X per ton), while Thailand ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by the Philippines (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform