ECOWAS: Toy Market 2024

Toy Market Size in ECOWAS

The ECOWAS toy market totaled $X in 2023, surging by X% against the previous year. The total consumption indicated a pronounced increase from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, consumption decreased by X% against 2021 indices. As a result, consumption reached the peak level of $X. From 2022 to 2023, the growth of the market remained at a somewhat lower figure.

Toy Production in ECOWAS

In value terms, toy production expanded modestly to $X in 2023 estimated in export price. Over the period under review, production enjoyed tangible growth. The growth pace was the most rapid in 2016 with an increase of X%. As a result, production reached the peak level of $X. From 2017 to 2023, production growth remained at a somewhat lower figure.

Toy Exports

Exports in ECOWAS

Toy exports fell significantly to X tons in 2023, dropping by X% compared with the previous year. Overall, exports recorded a noticeable contraction. The growth pace was the most rapid in 2016 when exports increased by X% against the previous year. As a result, the exports attained the peak of X tons. From 2017 to 2023, the growth of the exports failed to regain momentum.

In value terms, toy exports shrank rapidly to $X in 2023. In general, exports, however, showed a buoyant increase. The growth pace was the most rapid in 2016 when exports increased by X%. As a result, the exports attained the peak of $X. From 2017 to 2023, the growth of the exports remained at a lower figure.

Exports by Country

The biggest shipments were from Ghana (X tons), Cote d'Ivoire (X tons) and Togo (X tons), together reaching X% of total export. Burkina Faso (X tons) ranks next in terms of the total exports with an X% share, followed by Senegal (X%). Cabo Verde (X tons) and Mali (X tons) held a relatively small share of total exports.

From 2012 to 2023, the biggest increases were recorded for Togo (with a CAGR of X%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest toy supplying countries in ECOWAS were Mali ($X), Cote d'Ivoire ($X) and Senegal ($X), with a combined X% share of total exports.

Among the main exporting countries, Cote d'Ivoire, with a CAGR of X%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in ECOWAS stood at $X per ton in 2023, picking up by X% against the previous year. In general, the export price saw buoyant growth. The most prominent rate of growth was recorded in 2017 an increase of X%. The level of export peaked at $X per ton in 2020; however, from 2021 to 2023, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Mali ($X per ton), while Ghana ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Mali (X%), while the other leaders experienced more modest paces of growth.

Toy Imports

Imports in ECOWAS

Toy imports contracted to X tons in 2023, with a decrease of X% compared with the year before. Overall, imports showed a relatively flat trend pattern. The growth pace was the most rapid in 2017 when imports increased by X% against the previous year. Over the period under review, imports attained the peak figure at X tons in 2013; however, from 2014 to 2023, imports stood at a somewhat lower figure.

In value terms, toy imports declined to $X in 2023. In general, imports, however, showed prominent growth. The pace of growth was the most pronounced in 2021 when imports increased by X%. The level of import peaked at $X in 2022, and then reduced in the following year.

Imports by Country

The countries with the highest levels of toy imports in 2023 were Ghana (X tons), Cote d'Ivoire (X tons), Nigeria (X tons) and Senegal (X tons), together finishing at X% of total import. It was distantly followed by Benin (X tons), making up a X% share of total imports. Guinea (X tons) and Mali (X tons) held a little share of total imports.

From 2012 to 2023, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Mali (with a CAGR of X%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Cote d'Ivoire ($X) constitutes the largest market for imported dolls and toys in ECOWAS, comprising X% of total imports. The second position in the ranking was held by Senegal ($X), with a X% share of total imports. It was followed by Nigeria, with an X% share.

From 2012 to 2023, the average annual rate of growth in terms of value in Cote d'Ivoire amounted to X%. In the other countries, the average annual rates were as follows: Senegal (X% per year) and Nigeria (X% per year).

Import Prices by Country

In 2023, the import price in ECOWAS amounted to $X per ton, falling by X% against the previous year. Overall, the import price, however, enjoyed a buoyant increase. The most prominent rate of growth was recorded in 2014 when the import price increased by X%. The level of import peaked at $X per ton in 2022, and then declined in the following year.

There were significant differences in the average prices amongst the major importing countries. In 2023, amid the top importers, the country with the highest price was Cote d'Ivoire ($X per ton), while Ghana ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Cote d'Ivoire (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform