South Africa: Toy Market 2024

Toy Market Size in South Africa

The South African toy market dropped slightly to $X in 2023, declining by X% against the previous year. Over the period under review, the total consumption indicated a pronounced expansion from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, consumption decreased by X% against 2021 indices. Toy consumption peaked at $X in 2021; however, from 2022 to 2023, consumption failed to regain momentum.

Toy Production in South Africa

In value terms, toy production expanded to $X in 2023 estimated in export price. Overall, production showed buoyant growth. The pace of growth was the most pronounced in 2017 when the production volume increased by X%. Toy production peaked at $X in 2021; however, from 2022 to 2023, production remained at a lower figure.

Toy Exports

Exports from South Africa

In 2023, exports of dolls and toys from South Africa surged to X tons, jumping by X% against the year before. Overall, total exports indicated resilient growth from 2012 to 2023: its volume increased at an average annual rate of X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, exports increased by X% against 2020 indices. The pace of growth appeared the most rapid in 2019 when exports increased by X%. As a result, the exports reached the peak of X tons. From 2020 to 2023, the growth of the exports failed to regain momentum.

In value terms, toy exports reduced modestly to $X in 2023. The total export value increased at an average annual rate of X% from 2012 to 2023; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 with an increase of X% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2014; however, from 2015 to 2023, the exports failed to regain momentum.

Exports by Country

Nigeria (X tons), Zambia (X tons) and Namibia (X tons) were the main destinations of toy exports from South Africa, with a combined X% share of total exports.

From 2012 to 2023, the biggest increases were recorded for Nigeria (with a CAGR of X%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Namibia ($X) remains the key foreign market for dolls and toys exports from South Africa, comprising X% of total exports. The second position in the ranking was held by Zambia ($X), with an X% share of total exports. It was followed by Botswana, with a X% share.

From 2012 to 2023, the average annual growth rate of value to Namibia amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Zambia (X% per year) and Botswana (X% per year).

Export Prices by Country

In 2023, the average toy export price amounted to $X per ton, dropping by X% against the previous year. In general, the export price saw a pronounced reduction. The pace of growth appeared the most rapid in 2020 an increase of X% against the previous year. The export price peaked at $X per ton in 2013; however, from 2014 to 2023, the export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2023, amid the top suppliers, the country with the highest price was the UK ($X per ton), while the average price for exports to Nigeria ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was recorded for supplies to Namibia (X%), while the prices for the other major destinations experienced mixed trend patterns.

Toy Imports

Imports into South Africa

Toy imports into South Africa fell to X tons in 2023, waning by X% against 2022 figures. Overall, imports showed a pronounced reduction. The growth pace was the most rapid in 2021 when imports increased by X%. Over the period under review, imports hit record highs at X tons in 2019; however, from 2020 to 2023, imports failed to regain momentum.

In value terms, toy imports declined remarkably to $X in 2023. In general, imports recorded a perceptible decline. The most prominent rate of growth was recorded in 2021 with an increase of X% against the previous year. Over the period under review, imports hit record highs at $X in 2014; however, from 2015 to 2023, imports stood at a somewhat lower figure.

Imports by Country

In 2023, China (X tons) constituted the largest supplier of toy to South Africa, accounting for a X% share of total imports. It was followed by Vietnam (X tons), with a X% share of total imports.

From 2012 to 2023, the average annual rate of growth in terms of volume from China stood at X%.

In value terms, China ($X) constituted the largest supplier of dolls and toys to South Africa, comprising X% of total imports. The second position in the ranking was held by Vietnam ($X), with a X% share of total imports.

From 2012 to 2023, the average annual growth rate of value from China amounted to X%.

Import Prices by Country

The average toy import price stood at $X per ton in 2023, with a decrease of X% against the previous year. In general, the import price showed a slight slump. The most prominent rate of growth was recorded in 2022 an increase of X%. The import price peaked at $X per ton in 2016; however, from 2017 to 2023, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Vietnam ($X per ton), while the price for China totaled $X per ton.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by China (X%).

Source: IndexBox Platform