Africa - Dolls and Toys - Market Analysis, Forecast, Size, Trends and Insights
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View PricingAfrica: Toy Market 2024
Toy Market Size in Africa
The African toy market expanded slightly to $X in 2023, with an increase of X% against the previous year. The market value increased at an average annual rate of X% from 2012 to 2023; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The level of consumption peaked at $X in 2021; however, from 2022 to 2023, consumption remained at a lower figure.
Toy Production in Africa
In value terms, toy production expanded slightly to $X in 2023 estimated in export price. The total production indicated a notable expansion from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, production decreased by X% against 2021 indices. The pace of growth was the most pronounced in 2016 with an increase of X% against the previous year. As a result, production attained the peak level of $X. From 2017 to 2023, production growth failed to regain momentum.
Toy Exports
Exports in Africa
In 2023, overseas shipments of dolls and toys increased by X% to X tons, rising for the third year in a row after two years of decline. Over the period under review, exports continue to indicate buoyant growth. The growth pace was the most rapid in 2018 with an increase of X%. As a result, the exports attained the peak of X tons. From 2019 to 2023, the growth of the exports remained at a lower figure.
In value terms, toy exports dropped to $X in 2023. In general, exports posted a buoyant expansion. The most prominent rate of growth was recorded in 2018 when exports increased by X%. As a result, the exports attained the peak of $X. From 2019 to 2023, the growth of the exports remained at a lower figure.
Exports by Country
In 2023, South Africa (X tons) represented the major exporter of dolls and toys, generating X% of total exports. It was distantly followed by Tunisia (X tons), Morocco (X tons) and Tanzania (X tons), together making up a X% share of total exports. The following exporters - Mauritius (X tons) and Egypt (X tons) - each accounted for a X% share of total exports.
From 2012 to 2023, the most notable rate of growth in terms of shipments, amongst the leading exporting countries, was attained by Tanzania (with a CAGR of X%), while the other leaders experienced more modest paces of growth.
In value terms, Tunisia ($X) remains the largest toy supplier in Africa, comprising X% of total exports. The second position in the ranking was taken by South Africa ($X), with a X% share of total exports. It was followed by Morocco, with a X% share.
From 2012 to 2023, the average annual rate of growth in terms of value in Tunisia amounted to X%. In the other countries, the average annual rates were as follows: South Africa (X% per year) and Morocco (X% per year).
Export Prices by Country
The export price in Africa stood at $X per ton in 2023, falling by X% against the previous year. Overall, the export price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 when the export price increased by X%. Over the period under review, the export prices attained the peak figure at $X per ton in 2022, and then plummeted in the following year.
Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Mauritius ($X per ton), while South Africa ($X per ton) was amongst the lowest.
From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Tanzania (X%), while the other leaders experienced more modest paces of growth.
Toy Imports
Imports in Africa
In 2023, the amount of dolls and toys imported in Africa reduced to X tons, which is down by X% on the previous year. The total import volume increased at an average annual rate of X% from 2012 to 2023; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2017 with an increase of X% against the previous year. Over the period under review, imports reached the peak figure at X tons in 2019; however, from 2020 to 2023, imports failed to regain momentum.
In value terms, toy imports contracted to $X in 2023. Total imports indicated a temperate expansion from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 with an increase of X%. Over the period under review, imports reached the peak figure at $X in 2022, and then contracted in the following year.
Imports by Country
South Africa represented the major importer of dolls and toys in Africa, with the volume of imports recording X tons, which was approx. X% of total imports in 2023. It was distantly followed by Morocco (X tons), Tanzania (X tons), Libya (X tons) and Algeria (X tons), together achieving a X% share of total imports. The following importers - Ghana (X tons), Cote d'Ivoire (X tons), Djibouti (X tons), Nigeria (X tons), Kenya (X tons), Egypt (X tons), Senegal (X tons) and Tunisia (X tons) - together made up X% of total imports.
Imports into South Africa decreased at an average annual rate of X% from 2012 to 2023. At the same time, Djibouti (X%), Senegal (X%), Kenya (X%), Tanzania (X%), Algeria (X%), Cote d'Ivoire (X%), Libya (X%), Morocco (X%) and Ghana (X%) displayed positive paces of growth. Moreover, Djibouti emerged as the fastest-growing importer imported in Africa, with a CAGR of X% from 2012-2023. Tunisia experienced a relatively flat trend pattern. By contrast, Nigeria (X%) and Egypt (X%) illustrated a downward trend over the same period. While the share of Tanzania (X p.p.), Djibouti (X p.p.), Algeria (X p.p.), Kenya (X p.p.), Senegal (X p.p.), Morocco (X p.p.) and Cote d'Ivoire (X p.p.) increased significantly in terms of the total imports from 2012-2023, the share of Nigeria (X p.p.), Egypt (X p.p.) and South Africa (X p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.
In value terms, South Africa ($X) constitutes the largest market for imported dolls and toys in Africa, comprising X% of total imports. The second position in the ranking was taken by Morocco ($X), with an X% share of total imports. It was followed by Libya, with a X% share.
From 2012 to 2023, the average annual rate of growth in terms of value in South Africa amounted to X%. In the other countries, the average annual rates were as follows: Morocco (X% per year) and Libya (X% per year).
Import Prices by Country
In 2023, the import price in Africa amounted to $X per ton, waning by X% against the previous year. Over the last eleven-year period, it increased at an average annual rate of X%. The growth pace was the most rapid in 2014 when the import price increased by X% against the previous year. The level of import peaked at $X per ton in 2022, and then declined in the following year.
Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Egypt ($X per ton), while Tanzania ($X per ton) was amongst the lowest.
From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Djibouti (X%), while the other leaders experienced more modest paces of growth.
Source: IndexBox Platform
This report provides an in-depth analysis of the toy market in Africa. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- Prodcom 32401100 - Dolls representing only human beings
- Prodcom 32401200 - Toys representing animals or non-human creatures
- Prodcom 32401300 - Parts and accessories for dolls representing only human beings
- Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
- Prodcom 32403100 - Wheeled toys designed to be ridden by children (excluding bicycles), dolls
- Prodcom 32403200 - Puzzles
- Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
- Prodcom 32403940 - Other toys of plastics
- Prodcom 32403960 - Toy die-cast miniature models of metal
- Prodcom 32403990 - Other toys n.e.c.
Country coverage:
- Algeria
- Angola
- Benin
- Botswana
- Burkina Faso
- Burundi
- Cabo Verde
- Cameroon
- Central African Republic
- Chad
- Comoros
- Congo
- Cote d'Ivoire
- Democratic Republic of the Congo
- Djibouti
- Egypt
- Equatorial Guinea
- Eritrea
- Ethiopia
- Gabon
- Gambia
- Ghana
- Guinea
- Guinea-Bissau
- Kenya
- Lesotho
- Liberia
- Libya
- Madagascar
- Malawi
- Mali
- Mauritania
- Mauritius
- Mayotte
- Morocco
- Mozambique
- Namibia
- Niger
- Nigeria
- Reunion
- Rwanda
- Saint Helena, Ascension and Tristan da Cunha
- Sao Tome and Principe
- Senegal
- Seychelles
- Sierra Leone
- Somalia
- South Africa
- South Sudan
- Sudan
- Swaziland
- Tanzania
- Togo
- Tunisia
- Uganda
- Western Sahara
- Zambia
- Zimbabwe
Data coverage:
- Market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Production in Africa, split by region and country
- Trade (exports and imports) in Africa
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
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1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
-
2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
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3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
- MARKET SIZE
- CONSUMPTION BY COUNTRY
- MARKET FORECAST TO 2030
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4. MOST PROMISING PRODUCT
Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCT
- MOST TRADED PRODUCT
- MOST PROFITABLE PRODUCT FOR EXPORT
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5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
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6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE
- PRODUCTION BY COUNTRY
8. IMPORTS
The Largest Importers on The Market and How They Succeed
- IMPORTS FROM 2012–2023
- IMPORTS BY COUNTRY
- IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Exporters on The Market and How They Succeed
- EXPORTS FROM 2012–2023
- EXPORTS BY COUNTRY
- EXPORT PRICES BY COUNTRY
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10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO -
11. COUNTRY PROFILES
The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO- Algeria
- Angola
- Benin
- Botswana
- Burkina Faso
- Burundi
- Cabo Verde
- Cameroon
- Central African Republic
- Chad
- Comoros
- Congo
- Democratic Republic of the Congo
- Djibouti
- Egypt
- Equatorial Guinea
- Eritrea
- Ethiopia
- Gabon
- Gambia
- Ghana
- Guinea
- Guinea-Bissau
- Kenya
- Lesotho
- Liberia
- Libya
- Madagascar
- Malawi
- Mali
- Mauritania
- Mauritius
- Mayotte
- Morocco
- Mozambique
- Namibia
- Niger
- Nigeria
- Reunion
- Rwanda
- Saint Helena, Ascension and Tristan da Cunha
- Sao Tome and Principe
- Senegal
- Seychelles
- Sierra Leone
- Somalia
- South Africa
- Sudan
- Swaziland
- Tanzania
- Togo
- Tunisia
- Uganda
- Zambia
- Zimbabwe
- Cote d'Ivoire
- Western Sahara
- South Sudan
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LIST OF TABLES
- Key Findings In 2023
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Per Capita Consumption, By Country, 2018–2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Destination, 2012–2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Origin, 2012–2023
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LIST OF FIGURES
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Consumption, By Country, 2023
- Market Volume Forecast to 2030
- Market Value Forecast to 2030
- Products: Market Size And Growth, By Type
- Products: Average Per Capita Consumption, By Type
- Products: Exports And Growth, By Type
- Products: Export Prices And Growth, By Type
- Production Volume And Growth
- Exports And Growth
- Export Prices And Growth
- Market Size And Growth
- Per Capita Consumption
- Imports And Growth
- Import Prices
- Production, In Physical Terms, 2012–2023
- Production, In Value Terms, 2012–2023
- Production, By Country, 2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, 2012–2023
- Imports, In Value Terms, 2012–2023
- Imports, In Physical Terms, By Country, 2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country, 2012–2023
- Exports, In Physical Terms, 2012–2023
- Exports, In Value Terms, 2012–2023
- Exports, In Physical Terms, By Country, 2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, 2012–2023
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