SADC: Toy Market 2024

Toy Market Size in SADC

The SADC toy market reached $X in 2023, remaining relatively unchanged against the previous year. The total consumption indicated a notable increase from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, consumption decreased by X% against 2021 indices. Over the period under review, the market attained the maximum level at $X in 2021; however, from 2022 to 2023, consumption stood at a somewhat lower figure.

Toy Production in SADC

In value terms, toy production expanded slightly to $X in 2023 estimated in export price. The total production indicated a noticeable increase from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, production decreased by X% against 2021 indices. The pace of growth was the most pronounced in 2015 when the production volume increased by X%. Over the period under review, production attained the peak level at $X in 2021; however, from 2022 to 2023, production remained at a lower figure.

Toy Exports

Exports in SADC

In 2023, approx. X tons of dolls and toys were exported in SADC; increasing by X% against the year before. Overall, exports showed a resilient increase. The growth pace was the most rapid in 2018 with an increase of X% against the previous year. As a result, the exports reached the peak of X tons. From 2019 to 2023, the growth of the exports remained at a somewhat lower figure.

In value terms, toy exports expanded markedly to $X in 2023. Over the period under review, exports showed a notable expansion. The pace of growth was the most pronounced in 2018 when exports increased by X% against the previous year. As a result, the exports attained the peak of $X. From 2019 to 2023, the growth of the exports remained at a somewhat lower figure.

Exports by Country

South Africa was the key exporting country with an export of about X tons, which reached X% of total exports. It was distantly followed by Tanzania (X tons), comprising a X% share of total exports. Mauritius (X tons) held a relatively small share of total exports.

From 2012 to 2023, average annual rates of growth with regard to toy exports from South Africa stood at X%. At the same time, Tanzania (X%) and Mauritius (X%) displayed positive paces of growth. Moreover, Tanzania emerged as the fastest-growing exporter exported in SADC, with a CAGR of X% from 2012-2023. Tanzania (X p.p.) significantly strengthened its position in terms of the total exports, while South Africa saw its share reduced by X% from 2012 to 2023, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, South Africa ($X) remains the largest toy supplier in SADC, comprising X% of total exports. The second position in the ranking was held by Mauritius ($X), with a X% share of total exports.

In South Africa, toy exports expanded at an average annual rate of X% over the period from 2012-2023. In the other countries, the average annual rates were as follows: Mauritius (X% per year) and Tanzania (X% per year).

Export Prices by Country

In 2023, the export price in SADC amounted to $X per ton, falling by X% against the previous year. Over the period under review, the export price saw a pronounced reduction. The most prominent rate of growth was recorded in 2019 an increase of X% against the previous year. Over the period under review, the export prices hit record highs at $X per ton in 2013; however, from 2014 to 2023, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2023, amid the top suppliers, the country with the highest price was Mauritius ($X per ton), while South Africa ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Tanzania (X%), while the other leaders experienced mixed trends in the export price figures.

Toy Imports

Imports in SADC

In 2023, imports of dolls and toys in SADC shrank to X tons, waning by X% on the year before. In general, imports, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2021 with an increase of X%. Over the period under review, imports reached the maximum at X tons in 2019; however, from 2020 to 2023, imports failed to regain momentum.

In value terms, toy imports reduced sharply to $X in 2023. Overall, imports showed a noticeable contraction. The most prominent rate of growth was recorded in 2021 with an increase of X%. Over the period under review, imports attained the maximum at $X in 2014; however, from 2015 to 2023, imports remained at a lower figure.

Imports by Country

In 2023, South Africa (X tons) was the main importer of dolls and toys, mixing up X% of total imports. Tanzania (X tons) took a X% share (based on physical terms) of total imports, which put it in second place, followed by Angola (X%). Mozambique (X tons), Madagascar (X tons), Democratic Republic of the Congo (X tons), Botswana (X tons), Zambia (X tons), Zimbabwe (X tons), Mauritius (X tons) and Namibia (X tons) followed a long way behind the leaders.

From 2012 to 2023, average annual rates of growth with regard to toy imports into South Africa stood at X%. At the same time, Democratic Republic of the Congo (X%), Tanzania (X%), Botswana (X%), Mozambique (X%), Zambia (X%) and Madagascar (X%) displayed positive paces of growth. Moreover, Democratic Republic of the Congo emerged as the fastest-growing importer imported in SADC, with a CAGR of X% from 2012-2023. Zimbabwe experienced a relatively flat trend pattern. By contrast, Mauritius (X%), Angola (X%) and Namibia (X%) illustrated a downward trend over the same period. Tanzania (X p.p.), Mozambique (X p.p.), Democratic Republic of the Congo (X p.p.) and Botswana (X p.p.) significantly strengthened its position in terms of the total imports, while South Africa saw its share reduced by X% from 2012 to 2023, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, South Africa ($X) constitutes the largest market for imported dolls and toys in SADC, comprising X% of total imports. The second position in the ranking was taken by Angola ($X), with an X% share of total imports. It was followed by Mauritius, with a X% share.

From 2012 to 2023, the average annual growth rate of value in South Africa amounted to X%. In the other countries, the average annual rates were as follows: Angola (X% per year) and Mauritius (X% per year).

Import Prices by Country

The import price in SADC stood at $X per ton in 2023, declining by X% against the previous year. Over the period under review, the import price continues to indicate a noticeable reduction. The growth pace was the most rapid in 2014 when the import price increased by X%. Over the period under review, import prices hit record highs at $X per ton in 2016; however, from 2017 to 2023, import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Mauritius ($X per ton), while Tanzania ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Democratic Republic of the Congo (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform