Global Toy Market 2024

Toy Market Size

The global toy market shrank slightly to $X in 2023, remaining stable against the previous year. Overall, the total consumption indicated noticeable growth from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, consumption decreased by X% against 2021 indices. Over the period under review, the global market hit record highs at $X in 2021; however, from 2022 to 2023, consumption failed to regain momentum.

Toy Production

In value terms, toy production expanded slightly to $X in 2023 estimated in export price. In general, the total production indicated a buoyant expansion from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, production decreased by X% against 2021 indices. The pace of growth appeared the most rapid in 2015 with an increase of X%. Over the period under review, global production hit record highs at $X in 2021; however, from 2022 to 2023, production stood at a somewhat lower figure.

Toy Exports

Exports

In 2023, the amount of dolls and toys exported worldwide contracted to X tons, which is down by X% compared with the previous year's figure. In general, total exports indicated a tangible increase from 2012 to 2023: its volume increased at an average annual rate of X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, exports decreased by X% against 2021 indices. The most prominent rate of growth was recorded in 2015 when exports increased by X% against the previous year. Over the period under review, the global exports hit record highs at X tons in 2021; however, from 2022 to 2023, the exports failed to regain momentum.

In value terms, toy exports declined to $X in 2023. Overall, exports, however, posted a prominent increase. The pace of growth was the most pronounced in 2021 when exports increased by X% against the previous year. Over the period under review, the global exports reached the peak figure at $X in 2022, and then dropped in the following year.

Exports by Country

China dominates exports structure, reaching X tons, which was near X% of total exports in 2023. It was distantly followed by the Netherlands (X tons), comprising a X% share of total exports. The Czech Republic (X tons), Germany (X tons), Belgium (X tons), Vietnam (X tons) and Poland (X tons) followed a long way behind the leaders.

Exports from China increased at an average annual rate of X% from 2012 to 2023. At the same time, the Netherlands (X%), Poland (X%), Vietnam (X%), Belgium (X%), the Czech Republic (X%) and Germany (X%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing exporter exported in the world, with a CAGR of X% from 2012-2023. While the share of China (X p.p.) and the Netherlands (X p.p.) increased significantly, the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest toy supplier worldwide, comprising X% of global exports. The second position in the ranking was held by the Czech Republic ($X), with a X% share of global exports. It was followed by Germany, with a X% share.

In China, toy exports increased at an average annual rate of X% over the period from 2012-2023. In the other countries, the average annual rates were as follows: the Czech Republic (X% per year) and Germany (X% per year).

Export Prices by Country

The average toy export price stood at $X per ton in 2023, waning by X% against the previous year. Overall, export price indicated temperate growth from 2012 to 2023: its price increased at an average annual rate of X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 when the average export price increased by X%. Over the period under review, the average export prices attained the maximum at $X per ton in 2022, and then reduced in the following year.

There were significant differences in the average prices amongst the major exporting countries. In 2023, amid the top suppliers, the country with the highest price was the Czech Republic ($X per ton), while the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Vietnam (X%), while the other global leaders experienced more modest paces of growth.

Toy Imports

Imports

In 2023, supplies from abroad of dolls and toys decreased by X% to X tons, falling for the second consecutive year after three years of growth. The total import volume increased at an average annual rate of X% over the period from 2012 to 2023; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2021 with an increase of X%. As a result, imports attained the peak of X tons. From 2022 to 2023, the growth of global imports remained at a lower figure.

In value terms, toy imports declined to $X in 2023. The total import value increased at an average annual rate of X% over the period from 2012 to 2023; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 when imports increased by X% against the previous year. Global imports peaked at $X in 2022, and then contracted in the following year.

Imports by Country

The United States represented the main importer of dolls and toys in the world, with the volume of imports accounting for X tons, which was near X% of total imports in 2023. It was distantly followed by Germany (X tons), comprising a X% share of total imports. The following importers - the Netherlands (X tons), the UK (X tons), France (X tons), Russia (X tons), Japan (X tons), the Czech Republic (X tons), Poland (X tons), Canada (X tons), Spain (X tons), Belgium (X tons) and Italy (X tons) - together made up X% of total imports.

From 2012 to 2023, average annual rates of growth with regard to toy imports into the United States stood at X%. At the same time, the Netherlands (X%), Poland (X%), Russia (X%), Germany (X%), the Czech Republic (X%) and Spain (X%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing importer imported in the world, with a CAGR of X% from 2012-2023. Japan, France, Belgium, Italy and Canada experienced a relatively flat trend pattern. By contrast, the UK (X%) illustrated a downward trend over the same period. From 2012 to 2023, the share of the United States, the Netherlands and Germany increased by X, X and X percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($X) constitutes the largest market for imported dolls and toys worldwide, comprising X% of global imports. The second position in the ranking was taken by Germany ($X), with a X% share of global imports. It was followed by Japan, with a X% share.

From 2012 to 2023, the average annual growth rate of value in the United States totaled X%. In the other countries, the average annual rates were as follows: Germany (X% per year) and Japan (X% per year).

Import Prices by Country

In 2023, the average toy import price amounted to $X per ton, waning by X% against the previous year. Over the period under review, the import price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2022 when the average import price increased by X% against the previous year. Over the period under review, average import prices reached the peak figure at $X per ton in 2018; however, from 2019 to 2023, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2023, amid the top importers, the country with the highest price was Japan ($X per ton), while the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Canada (X%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform